There are two types of Winnipeggers: those who love it, and those who love to hate it. If you belong to the first group, you're in the right place. If you're in the second group, it's our mission to convert you.

We Heart Winnipeg began back in 2017 as a passion project for the husband-wife duo of Ryan and Jessica Bowman (since joined by Naia ūüĎ∂). The idea was to build a community around a few simple principles: spreading positivity,¬†advocating for localism¬†and celebrating our city.

We knew when we started that there were like-minded Winnipeggers out there, but what we didn't know was just how supportive you'd all be. Between our social media audience, our customers and anyone reading this, we truly believe we've found our tribe. 

But over time, we also began to feel the need to create something tangible. Something not only for our city, but OF our city. Something human and authentic, beyond just digital impressions and Instagram grids. So in addition to our online shop, you'll now be able to find us IRL at 3-660 Osborne. Even if you're not in the market for WPG's comfiest clothing, pop by and say hello - we'd love to meet you!

Local is a lifestyle¬†‚úĆÔłŹ